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Regulation Guide

EU Digital Product Passport (DPP): What Brands Need to Know

What Is the EU Digital Product Passport?

The EU Digital Product Passport (DPP) is a new regulation under the EU Ecodesign for Sustainable Products Regulation (ESPR) that will require products sold in the European Union to carry a digital record of their full lifecycle — from raw materials to end-of-life recycling.

Think of it as a product's digital birth certificate: a machine-readable dataset accessible via QR code that contains everything regulators, consumers, and recyclers need to know about a product's sustainability, safety, and composition.

Timeline

Required Data Fields

While exact requirements vary by product category, the DPP framework requires these core data fields:

Product Identity

Sustainability & Composition

Supply Chain

End-of-Life

QR Code Requirements

Every DPP must be accessible via a QR code physically attached to the product or its packaging. The QR code links to a standardized digital record that must:

Which Product Categories Come First?

CategoryDPP MandatoryStatus
BatteriesFebruary 2027Rules finalized
Textiles & Apparel~2027-2028Delegated act in progress
Electronics~2028Delegated act expected 2026
Furniture~2028-2029Early consultation
Construction Products~2029-2030Early consultation
Iron & Steel~2028Delegated act in progress

If you sell into the EU in any of these categories, now is the time to prepare. Retroactive compliance is exponentially harder than building DPP-ready processes from the start.

How ClearPort AI Generates DPPs

ClearPort AI makes DPP compliance straightforward for small and mid-size brands:

Get ahead of the DPP deadline

Start building your Digital Product Passports today — free for up to 5 products.

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